Legal Communications

The Business Need:
In order to head off a potential class action, our client needed to enable plaintiff’s lawyers and government regulators access to a small subset of documents in two weeks and needed to assure that only those selected documents were available for viewing.

The Triad Plan:
Triad Communication developed a plan to move the selected document set to a new document management system and promote this new system as a source of information to the plaintiffs with all aspects of the project being completed in two weeks. Setting up the system, loading documents, testing, and assuring that the correct, redacted documents were loaded appeared to take longer than the strategy would allow. The plan identified every independent task possible and applied multiple resources to those tasks to keep many different parts of the project moving forward together. Additionally, the planning process lead to focused discussions with the client up front on exactly what capabilities the system had to have to achieve the strategy and unnecessary bells and whistles were dropped to achieve the tight timeline.

Triad’s Execution:
The project manager had little time to line up the necessary resources. But the plan clearly identified the tasks that needed to be done and allowed the Project Manager to delegate many aspects of the operations while heading up the coordination and communication necessary to keep the different pieces coming together when needed.

The Measurement:
The business objective of the strategy was to reduce lawsuits. Since the key to achieving this was to move faster than the plaintiff’s bar, the measurement of success was the speed of delivery of the channel of communication. The system was live and personalized letters informing trial lawyers how they could access the documents were delivered to thousands of lawyers within two weeks of sitting down to develop the plan. The plan enabled the quick start up to be achieved and saved the client millions in litigation and business risk.