Marketing Communications Case Study

Non-Profit Fundraising Campaign

The Business Strategy

A non-profit organization wanted to combine its many legacy fundraising databases into a single system that various departments could access. Additionally, the organization had a need to link the database directly to their web site to capture web donations without additional data entry.  The strategy would lead to a system that would better control the many different appeals that were sent to the same donor.  This enabled better relationships with donors and improved fundraising results while leveraging the power of the web to lower overall costs.

PLANPlan

Triad Communication worked individually with all of the different department heads and stakeholders to identify their business needs from their data.  The plan then called to identify common elements and needs and to review with the leadership of the non-profit to determine needs that were close and could become common elements.  All other user needs would be individually programmed.  After making as many tasks as common between departments as possible, the development plan and outline was pulled together and that is the final plan that was executed.

PLANPlan

A key performance indicator for our client was to keep the many different users and department heads happy as they were forced to move to the new system.  The plan needed to be flexible and required constant communication between the Triad Project Manager and the many stakeholders at the organization.  Triad provided ongoing project updates capturing upcoming and completed deliverables identified in the Project Plan.

PLANMeasurement

The system was delivered on time and before completion, the Project Manager was able to determine that intensive individual training, not group training would be critical to the overall success.  That way the different users were able to focus on how they used the system and not get bogged down in other department issues.  The training was conducted and the client gave Triad “excellent” ratings in measuring implementing the new system with a minimum of complaints.

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